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A gestão de marcas : capital da empresa / Jean-Nöel Kapferer

Main Author Kapferer, Jean-Noël Edition 2.ª ed. Publication Mem Martins : Cetop, 2000 Description 248 p. ; 23 cm Series Pensar a gestão , 41 ISBN 9726412900 Topical name Marcas
Empresas
Marca - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8[M] GES(A) Available IA4098
Book Biblioteca Universidade Europeia (QBN)
658.8[M] KAP 8499 In transit from Biblioteca IADE-UE to Biblioteca IPAM Lisboa since 2017-03-03 Depósito 8499
Total holds: 0

Tít. orig.: Les marques, capital de l'éntreprise

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